Successful companies earn their competitive advantage by understanding changing consumers needs and then using that insight throughout their business, to develop new and exciting products, reposition their brands, develop appropriate regional and global strategies and creative, effective, compelling and exciting marketing communications campaigns and innovative new products and services.
We recognise 26 global consumer trends, to read more about these trends and how to use them click here
Dates for your diary
30th June 2010
7th September 2010
23rd November 2010
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The Roper Pulse Blog is an ongoing series of observations and comments from the consumer-trends experts at GfK Roper Consulting.
Roper Reports Worldwide provides clients with a deep understanding of today's consumer climate and the major trends that drive the global marketplace, for more information click here
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