Mood of the World 2010: "Pressure eases, but pain persists…”
An up-to-date, comprehensive and authoritative audit of how global consumers are adjusting to the post-recessionary world, Mood of the World from GfK Roper Consulting delivers unrivalled insight and analysis of consumer concerns, attitudes and behaviours in 2010.
A still-volatile world
Whatever happened to the Great Recession? Depending on where you are, the answer may vary from "What recession?” to "What do you mean what happened to it? It’s still here!” Economic news around the globe continues to be mixed, even from one day to the next.
Consumers’ mood is equally variable from country-to-country. How do we know this? Because we asked them. The analysis of what 30,000 global citizens told us offers fresh direction for businesses seeking to thrive in these still-volatile times.
Toward that end, we are very pleased to announce the first release from the Roper Reports Worldwide 25-country survey, Mood of the World 2010: "Pressure eases, but pain persists...”
What the report includes
This report comes in two vital parts:
Part one: our perspective on the survey results along with context from the real world and marketing implications. It also includes an update of our proprietary Consumer Recession Index, which helps pinpoint the approach to take in different markets to address consumer concerns and reactions to economic conditions.
Part two: the Mood of the World 2010 Factbook. This extensive and comprehensive report contains detailed data for all 25 countries and 6 major regions covered in the 2010 study, including comparisons to 2009, country rankings, maps highlighting key findings, and more. This extensive resource provides the latest available global information on consumer confidence and concerns, how consumers are cutting back and saving money, and how they indulge themselves.
Working with it
Mood of the world: 2010 can help you identify emerging opportunities and appropriate marketing strategies to grow your business based on:
- Consumer confidence and expectations for the future
- Coping strategies
- Personal concerns
- The impact of the downturn on household finances and employment
- Splurges, indulgences and spending cutbacks
In addition, GfK Roper Consulting’s consumer trends experts can work with your organisation to help you interpret what these trends mean for your business, category or brand through our customised on-site workshops tailored to meet your specific needs.
To purchase your copy or for more information, contact us
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What our clients said about our 2009 report
"An excellent overview from the consumer point of view of global reactions to the recession and economic upheaval..."
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