Action Planning
The most vital part of a research programme is the actions taken as a result of the findings; how the insights and recommendations delivered are taken forward.
We firmly believe that the requirement to deliver action planning should be at the core of all research, guiding the design of the study throughout.
This brings rigor and structure to the research process, and ensures that the findings are translated into action points that bring about the changes your organisation needs. It also helps to win the support of stakeholders, by knowing that the research will result in specific ‘calls to action’, meaning they need to be engaged from an early point in the process.
At GfK NOP we have many years’ experience of running action planning workshops, and offer techniques to help you answer important questions about what needs to be done, how to tackle it, who should do it and what the priorities should be.
John Banerji