Customer Satisfaction and Loyalty – from research through to solutions

GfK NOP is expert in providing customer satisfaction and loyalty solutions. 

Our goal is to provide actionable insights which will enable you to deliver improved return on investment from your customer management programmes. 

Tailoring and flexibility are key components of our services, and we work in partnership with you to create a programme tailored to your needs and those of your stakeholders.

Alternatively, for those who are looking for a ready-to-use package, we have also distilled our knowledge into LoyaltyPlus, which has already proved its success.

Whichever approach best suits you, we will answer your critical Customer Satisfaction and Loyalty questions:

Customer satisfaction

• How satisfied are your customers?
• What drives dissatisfaction & delight?

Loyalty

• Will your customers consider you when purchasing other products?
• Which customers will stay loyal to your brand? Which are likely to defect?  How can you increase customer loyalty?
• What are the key drivers of loyalty?

Recommendation

• How likely are your customers to advocate and promote your business for you?
• How many tell others not to use you?
• What are the key drivers of advocacy?