Stakeholder Engagement

These enable us to get a greater understanding of the business issues and context that are driving the research requirement and, from this, we can fine tune our research design to fit your requirements even more exactly, right from the beginning of the process. 

The stakeholder engagement phase enables the key stakeholders within your business to state their needs and expectations, and helps build stakeholder ‘buy-in’ to the programme.

Stakeholder engagement can take the form of a series of individual meetings, workshops or focus group activities. We involve our senior qualitative researchers at this stage, in addition to the immediate project team.   

Where projects are being transitioned or are replacing other existing mechanisms, we recommend that our engagement process also reviews existing knowledge and programmes, to ensure read-through on key metrics.

Read more information on stakeholder engagement and other insight services here.