Benchmarking Performance

Normative results are critical to interpreting the results from employee engagement surveys and help to define which areas require action. Absolute survey scores can be misleading which is why we offer robust UK benchmark data for the public and private sectors, where comparisons can be made on key areas of employee engagement. 

GfK employee engagement benchmarks allow you to assess how you are performing compared to your competitors.  We also provide you with "best-in-class” information from our normative data and demographic comparisons as well as comprehensive internal benchmarking. This added insight will help you understand the main areas that you need to focus on to improve engagement levels and productivity. 

Our benchmarks are collected from amalgamating findings from our client studies but also verified by specially-commissioned, nationally representative surveys of employees and regularly updated. Our benchmarking database is extensive, growing all the time and is provided free to our clients. 

We have over 70 benchmark questions covering all areas of employee engagement:

• Satisfaction with current job and employer
• Senior Management
• Line Management/leadership
• Reward and Benefits
• Work/life balance
• Customer orientation
• Diversity
• Communications
• Work Culture and Values
• Career development
• Employer ethics
• Teamwork

Using our normative data will allow you to:

• Highlight how your results for particular questions compare to other external organisations
• Identify those areas where you are performing significantly higher or lower than our comparative norms
• Compare your overall employee engagement index score to other external organisations
• Compare your results to external "best in class” scores (the top performers in our normative database)
• Define the areas that require action.