• Innovation & Opportunity
• Brand Strategy
• Marketing Effectiveness
• Consumer Trends
• Employee Research
• Ethnography
• Field Marketing
• Mystery Shopping
• Omnibus Services
• Online
• Qualitative
• Research Panels

Areas of Expertise

At GfK NOP, we are always redefining our offering to include new market segmentations, new technologies and new influences, and focus to ensure that these services ultimately deliver knowledge, insight and value. As the world is increasingly globalised and networked, business decisions have many more opportunities than ever before.

We have worked with our clients on the development of the four major parts which make up GfK NOP research - Market Opportunity & Innovation, Brand Strategy, Marketing Effectiveness and Customer Management – all of which use local and regional knowledge with a global perspective and specialist industry understanding.

As you would expect from a leading market research consultancy, the areas we cover include quantitative, qualitative, online, ethnographical, consumer trends, omnibus services, field marketing and mystery shopping. However the benefit we deliver is through the consultants supporting each service, working closely with our clients to recommend the possible best solution for their individual business requirements.