Marketing Effectiveness Centre of Excellence

The Marketing Effectiveness Centre of Excellence is a team of advertising research and brand tracking specialists within GfK NOP, with a wide range of experience across all sectors and product categories. We focus on helping you create effective marketing communications and monitor the impact of these and your other brand management activities on your brand.

• We partner with our sector specialists in the design, analysis and interpretation phases of projects - so you get the best of sector knowledge and brand/comms expertise.
• We can provide you with the tactical and strategic guidance you need to plan your marketing programs, pre-test new creatives, or refine your communications strategy, all backed up with normative data from our databases on ad pre-testing, ad performance and brand performance measurement.
• Whilst we have a suite of proven pre-testing and tracking methodologies, all our research designs are customised to your individual needs and objectives - across the full marketing process.