Online research techniques

As a major online research agency, GfK NOP's Online centre of excellence has been using, measuring and refining online research techniques since the emergence of the internet in the early 1990s.

 

Working across all markets, we offer a full range of online research facilitates - both qualitative and quantitative.

Online research experience 

In the last 12 months we have completed over 15 million online interviews in 32 countries.

We undertake a large number of research projects using multi-modal approaches, in which we mix online, telephone, IVR and personal interviewing.

Online panels

We currently have over 2 million online panellists in the GfK NOP Global Consumer Panel, covering 30 countries.

Additionally we run dozens of proprietary online panels that we have built for our clients, to facilitate them communicating with their customers, their potential customers or indeed their competitors’ customers.

We manage our panels through one of the most sophisticated panel management systems in the world and the panels themselves are hosted on our dedicated computer installations using the most advanced technology infrastructure available.

Online Qualitative and Quantitative research

We regularly use online panels for all forms of quantitative research including multi-media projects, real time diary studies and complex conjoint analysis programmes as well as for concept testing, NPD, advertising, pricing, brand research and customer satisfaction.

We also lead the way in using online panels for qualitative research including blogs, bulletin boards and online focus groups.

Recently we developed online "community sites” for local government agencies to consult with their business constituencies in a collaborative manner. These sites are driven by the desire to encourage interactivity and for the respondents to generate content and for the client to meet the needs identified by their participants.

Online portals and web reporting tools

The data we collect online is reported through our state of the art, real time web reporting tools and, in many cases, through online portals using dashboards - each one secured to guarantee that data is seen only by our client's authorised personnel.

Marketing Sciences & Online Research Centre of Excellence.

Recent online clients include IKEA, British Telecom, IBM, Microsoft, Sony, HP, Fidelity, Volvo, The Financial Services Agency, MetLife, McDonalds and American Express.