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Qualitative & Ethnography

GfK NOP is a leading provider of qualitative research. We enjoy the benefits of being a large, global research organisation (multi-sector expertise and a truly international reach) and yet we are dynamic, with a flair for innovation and offer qualitative research solutions as diverse as ethnography and participative semiotics. 

Please click on the silhouettes in the graphic above for a flavour of our work, including ethnography, online, real world semiotics, focus groups, international and workshops.