GfK Research Panels

Researchpanels100 GfK Research Panels is the division of GfK NOP that specialises in providing continuous or longitudinal consumer research panels.

 

 

 
 
Our continuous consumer panels provide:

  • key market information to identify market trends and changes in consumer purchasing behaviour
  • the ability to investigate the reasons behind those trends.

Coupled with our expert analysis, this provides our clients with the knowledge they need to drive their business forward and grow.

Please use the navigation on the left to browse through our website to find out more.

Researchpanels100
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GfK Distance Shopping Tracker
The Market Measurement for all Distance Shopping

GfK has developed a holistic view of the Distance Shopping Environment, tracking consumer trends across all product categories using all channels – online, telephone, mail order or television.

The study is conducted monthly on GfK’s ConsumerScope online household panel, reporting from July 2009. GfK also overlays its Catalogue Receivership Survey onto the service, to help understand the impact of catalogue receivership on consumer home shopping behaviour and attitudes.
Read more on our new GfK Distance Shopping Tracker...

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New GfK Entertainment Panel

Fill the gaps in your DVD and Gaming data - at a price that compares favourably to existing services on the market.

GfK NOP’s new Entertainment Panel doesn’t just tell you which DVDs and Games have been bought and when, but much more.
Read more on our new Entertainment Panel...

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Which type of panel do I need?

Continuous or longitudinal research panels
Our continuous panels – managed by the GfK Research Panels team - are perfect for the tracking of consumer markets over an extended period of time. Continuous panels excel in identifying changes in consumer behaviour in specific markets and investigating the causes of those changes.

Access research panels
GfK NOP also provides access panels. These are ideal for ad-hoc research, to get a one-off or periodic market picture. Alternatively, we can build you a custom community panel using the latest Web 2.0 tools, to facilitate conversations with your customers, employees or prospects. Visit our pages on access research panels...

Contact Us

Cath-garland-web50x50 Catherine Garland
Managing Director
+44 (0) 20 7890 9000
researchpanels@gfk.com