GfK NOP Research Panels

Researchpanels100 GfK NOP Research Panels is the division of GfK NOP that specialises in providing continuous or longitudinal consumer research panels.

 

 

 
 
Our continuous consumer panels provide:

  • key market information to identify market trends and changes in consumer purchasing behaviour
  • the ability to investigate the reasons behind those trends.

Coupled with our expert analysis, this provides our clients with the knowledge they need to drive their business forward and grow.

Please use the navigation on the left to browse through our website to find out more.

Researchpanels100
Online_shopping

GfK Online Shopping Tracker
The Market Measurement for all Online Shopping

GfK has developed a holistic view of the Online Shopping Environment, tracking consumer trends across all product categories including both fast and slow moving household goods, clothing, health/ beauty and groceries.

The study is conducted monthly, tracking consumer purchases, spend, retailer consideration and ‘click and collect’, as well as the impact of catalogue receivership on online shopping behaviour.

Online_shopping
Entertainment_panels

New GfK Entertainment Panel

Fill the gaps in your DVD and Gaming data - at a price that compares favourably to existing services on the market.

GfK NOP’s new Entertainment Panel doesn’t just tell you which DVDs and Games have been bought and when, but much more.
Read more on our new Entertainment Panel...

Entertainment_panels
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Which type of panel do I need?

Continuous or longitudinal research panels
Our continuous panels – managed by the GfK NOP Research Panels team - are perfect for the tracking of consumer markets over an extended period of time. Continuous panels excel in identifying changes in consumer behaviour in specific markets and investigating the causes of those changes.

Access research panels
GfK NOP also provides access panels. These are ideal for ad-hoc research, to get a one-off or periodic market picture. Alternatively, we can build you a custom community panel using the latest Web 2.0 tools, to facilitate conversations with your customers, employees or prospects. Visit our pages on access research panels...

Contact Us

Julia Beaver 50 Julia Beaver
Head of GfK NOP Research Panels
+44 (0) 20 7890 9000
researchpanels@gfk.com