Our Thinking
Case Story - RBS: Unlocking perceived barriers in using commercial cards
RBS wanted to gain greater insight into the barriers preventing businesses from using cards over other forms of payment, with a particular focus on the procurement space. more >>Case Story - Young People and Alcohol - Segmenting parents and young people based on their attitudes and behaviours related to alcohol to help in the planning of social marketing
In 2009, the Department for Children, Schools and Families (now Department for Education) commissioned GfK NOP to conduct research to investigate issues related to young people and alcohol. The research aimed to better understand parents’ and young people’s attitudes and behaviours towards alcohol and alcohol consumption, and how children may be influenced by their parents’ attitudes and behaviours. more >>Case Story - Assessing the impact of a wildlife campaign in China
In an effort to curb the demand for endangered wildlife products in China, international NGO WildAid launched a campaign featuring over 50 Asian and Western celebrities delivering the core message: 'When the Buying Stops, the Killing Can Too.’ One component of the campaign (featuring basketball star Yao Ming) focused particularly on the issue of shark finning. It aimed to encourage wealthy urban consumers to stop eating shark fin soup by highlighting the cruel practice of shark finning as well as the devastating consequences it has on the shark populations and the wider ecosystem. In 2010, GfK NOP was commissioned to conduct some research in order to assess the impact of the ‘shark fin’ campaign. more >>Case Story - Experience and Expectations of Disabled People: Researching disabled people to feed into policy
In 2006, the Office for Disability Issues (ODI) commissioned a programme of research to explore the lives of disabled people in Britain today. The research aimed to update and develop previous research, addressing information gaps on how disabled people’s lives have changed, and providing detail on their current experiences. more >>Case Story - FSCS: Creating a holistic programme of research to help shape future communications
FSCS launched a campaign in January 2011 to raise awareness of the compensation scheme and encourage consumers to seek guidance and protection if needed. The campaign used a variety of media: TV, outdoor, press and online. more >>
Search Item
GfK connect -
Insight, innovation and ideas from the GfK network
Digital Data 1-2011
We focus on the topic of "Digital Data" – an area that provides market research with both a basis and a challenge. It is our mission to transform this data into powerful knowledge for decision-making purposes.
Social Media 2-2011
This issue is concentrates on how social media, the participatory media on the internet, has found its place in GfK’s market research.
Mobile Research 3-2011
Mobile phones and smartphones have become an essential part of everyday life. We look at how the mobile digital world opens up many new fields of research and consequently also many new research approaches.