Geo-Coding
Adding the ‘where?’ factor to more and more of our research analysis, by associating the survey response data with the place in which it was captured.
GPS Tagging
Technology which allows the participant’s physical location at that moment in time to be combined with other research data for the same individual. Loosely, it can mean collecting a GPS ‘diary’ of the movements of members of a research panel, so that this can be analysed alongside the survey data that they submit, often via their mobile phone.
- Ideal for: contextualisation of specific mobile survey responses; enrichment of panel data; planning and transport policy; understanding of journeys and travel strategies amongst consumers
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Our Emerging Technologies
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Nick Buckley
Director of New Social Media
+44 (0) 20 7890 9034
ukinfo@gfk.com