Implicit Measurement

Brain & Physiology Sensing
techniques that measure brain activity and physiological responses, such as skin conductivity, respiration and heart rate, to indicate respondents’ reaction to stimuli.

• Ideal for: in-store studies; advertising evaluation; concept and package testing, web usability
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Eye Tracking
technology that follows the exact eye movement of a respondent, tracking the point of attention and the length of time for which the respondent’s eye rests on a particular stimulus. This can be used in static set-up, to measure eye movement across a webpage or advertisement, or in a portable set-up, to record the focus of gaze as the respondent moves through a store or sales environment.

• Ideal for: shopper behaviour; media and ad research (printed, online and in-store); pack and shelf testing
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