Participant Interaction

This is what happens when participants are encouraged to talk to each other, and to researchers, and to you, over and over again. Here, research focuses far more intensely on showing and sharing.

 
 

Socialised panels
This is an online research panel boosted by the addition of features encouraging social interaction between the participants, such as debate forums and fun polls.

• Ideal for: maintaining and increasing the engagement of participants with a particular panel, to maximise their involvement and input.
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Online qualitative research
Activities hosted in an online environment, shared by groups of around 20 people. These support structured discussions, task sharing and the capture of important moments and experiences via photo and video uploads and journal entries.

• Standalone online qual - ideal for: understanding the consumer journey and decision making process; concept testing and future innovation; pre- and post- ad testing; web usability testing
• Multi-modal qual - ideal for: pre-task activities prior to face-to-face; pilot vehicle for testing stimulus material or questionnaires; workshop planning tools for stakeholders
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Full online communities
Our bespoke online environments, with the emphasis on generating a dynamic community. These offer all the features associated with successful online communities and social networks, combined with back office functions that allow us to gather and analyse content, initiate and conduct specific research and orchestrate key activities. Our communities are carefully recruited and cultivated and only then become the home for discussion, knowledge sharing, spot polls, blogging and micro-blogging.

• Ideal for: NPD via feedback on existing products and services; NPD via ideation; concept testing; customer satisfaction; brand strategy; testing marketing communications
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Online quantitative gadgets
Our range of tools which allow our participants to interact with each other online, but which generate granular, quantitative data (rather than, say, text transcripts of discussions). This creates a middle ground between traditional surveys and labour-intensive deep qualitative work.

• Ideal for: help derive the views and meaning of a large group, where qual techniques would be too expensive; testing and comparing concepts within policy making; rating a range of product design ideas.
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