Passive Listening

Online behaviour tracking
Working with nurago, we have produced a web browser add-on application, which our online panel members download and install on their own computers. From this, we can then gather in a comprehensive record of their online activity. The power of this data lies in our ability to combine these online trails with our panellists’ offline purchase behaviour and media consumption.

• Ideal for: understanding user experience and media consumption via different channels; ad and media effectiveness; incremental reach from adding media channels; marketing mix evaluation
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Web mining & buzz monitoring
A broad spectrum of services that discover, extract, ‘clean’ and analyse online content. This is often, but not exclusively, from social media and social networking sites – such as posts, comments, reviews, status updates and uploads.

• Ideal for: attitudes towards a specific brand or topic set against a timeline showing a marketing campaign or the launch of a new product or its competitor.
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