Ethnography & Qualitative
GfK NOP is a leading provider of qualitative research. We enjoy the benefits of being a large, global research organisation (multi-sector expertise and a truly international reach) and yet we are dynamic, with a flair for innovation and offer qualitative research solutions as diverse as ethnography and participative semiotics. Please click on the links below for a flavour of our work, including ethnography, online, real world semiotics, focus groups, international and workshops.
Film Works
Our Thinking
Please see below a selection of case studies and points of views.
Graham Woodham