Online
GfK NOP has the experience and technological capabilities to help you get the most from online qual. From bulletin boards and online diaries to online communities and blogs, our online qualitative research can provide you with:
- Detailed insight into customer experiences
- An opportunity to reach difficult target groups
- Access to geographically diverse respondents
Our Thinking
Online Qual ResearchWhat is it?
At GfK NOP it means activities in an online environment, shared by groups of around 20 people, which supports structured discussions, task sharing, and the capture of important moments and experiences via uploads or journal entries.
More information
Graham Woodham
Director, Qualitative Research
+44 (0) 20 7890 9201
ukinfo@gfk.com