Understanding the key drivers of customer satisfaction, loyalty and profitability are essentials tools for customer management. We employ state of the art modelling techniques to identify the key components of service delivery and quantify the impact of service improvements. We combine customer and employee research with mystery shopping information to deliver an holistic view of the customer loyalty dynamic. Models are delivered in the form of customised market simulators which allow you to simulate the impact of any program of service improvements at the click of a button.
Corrine Moy
Global Director, Marketing Sciences
+44 (0) 20 7890 9540
ukinfo@gfk.com