Research Design
It is critical that research projects are designed so that they can answer business objectives. We help you to understand the pros and cons of using (or mixing) different data collection and sampling methodologies, and ultimately the ability to project results to the target market.
Continuous or tracking studies inevitably evolve over time. This may mean a complete move to online; or allowing responses via phone, online or post; or transitioning existing study between agencies. We help you to develop research plans to transition projects that will ensure comparable results or identify and quantify the differences due to the change.
More Information
Corrine Moy
Global Director, Marketing Sciences
+44 (0) 20 7890 9540
ukinfo@gfk.com