Entertainment

Currently this Entertainment panel tracks the DVD and Video Game markets for purchase, download and rental, so that you can monitor the consumer purchasing process in it’s entirety, not just what has been bought.

Information such as the below is collected on a monthly basis, providing retailers, distributors and studios alike with a clear view on their customers, and the competition:

• DVD and Video Game sales by title, studio- volume and value
• Key demographic profiling of purchasers
• Reason for purchase
• Has the purchaser watched / played the title before? If so, where?
• How much did they enjoy the title?
• How likely are they to recommend to somebody else?
• How did they become aware of the title?
• How much time elapsed between initial consideration of purchase and actual purchase?
• Purchase channel used (online, in-store etc)
• Reason for choosing that particular retail outlet
• Satisfaction with chosen retailer