Home & Lifestyle

The GfK Market Tracker: Homewares collects purchase behaviour diagnostics across the Furnishings, Home Accessories and Furniture markets in Great Britain. The data is sourced from our quarterly panel of 12,000 demographically representative GB households. Product categories include:

• Furnishings: bathroom textiles, bedding, bed linen, curtains & blinds, decorative accessories, dinnerware, kitchenware and lighting.
• Furniture: beds & mattresses, bedroom furniture, home office furniture, occasional and dining furniture, upholstered furniture.

The GfK Market Tracker: Holiday & Travel offers consumer-based market results on a monthly basis. The questionnaire tracks consumer holiday bookings, holiday intentions and taken holidays across the world via travel agents, online operators and independent specialists, and provides visability across both the domestic, and international holiday markets.

Other categories, such as the ‘Bicycle acquisitions’ and the comprehensive ‘Spectacles acquisitions’ monitors, complete our Homewares and Lifestyle product offering.