Technology
With new technologies and products released to market almost on a daily basis, understanding the modern day consumer has never been more important. GfK’s Market Tracker: Technology provides detailed consumer purchasing insight across a variety of markets, including:
- Consumer Electronics (including Televisions, Digital Cameras, Printers)
- Major Domestic Appliances (including Washing Machines, Refridgeration)
- Small Domestic Appliances (including Shavers, Haircare)
The data is sourced from our quarterly panel of 12,000 demographically representative GB households. Utilising over 40 years experience in operating continuous consumer panels, the quarterly questionnaires comprise of numerous acquisition questions specific to each market.
Visibility across key market areas such as customer profiling, retailer and brand share, retailer/brand consideration and conversion, purchase motivators and replacement cycles is central to the analysis and helps retailers and brands alike understand further the world in which they operate.
Our Market Trackers
More Information
Julia Beaver
Head of GfK NOP Research Panels
+44 (0) 20 7890 9000
researchpanels@gfk.com