Telecommunications

Our Total Telecoms service combines our 12,000-strong GfK Communications panel with the analysis and sector knowledge of our market specialists to answer all of your research needs in the Converging Communications market. 

GfK Smartphone Market Report

The GfK Smartphone Market Report investigates the consumer behaviour driving the sharp uptake of smartphone devices.

GfK Kids & Mobiles

Mobile phones are purchased or used by increasingly younger consumers, and the GfK Kids Panel Report pulls into focus this significant market segment.

GfK Telecoms Service

The strength of this continuous panel is its measurement of change; determining both the size of change and its duration, as well as exploring the reasons for that change.

GfK Total Telecoms Service is the most detailed panel data source available on the market, delivering a vibrant picture of the market landscape and trends with the ability to analyse and forecast consumers’ purchasing patterns.

In-depth analysis is available at either a single or multiple product category level, enabling clear identification and understanding of key market segments including: Pay-as-you-go to Pay Monthly migration, Brand Loyalty, the importance of the under 16’s to the market, Broadband ISP switching, Bundled Services, Mobile Spend and more.

Choose from a selection of industry standard syndicated reports or request our expert team to tailor a bespoke report to your
exact needs.