GfK NOP Spokespeople

GfK NOP’s little black book of experts...

A selection of our key spokespeople is shown below, but we have many more - please contact us for more details, or to arrange an interview.

Phyllis Macfarlane 100 10 The big picture for market research
Phyllis Macfarlane, Chairman, GfK NOP

 

 

 

  • The future of market research
  • Development & trends within the MR industry
  • Best practice across MR
  • Key account management
  • Employee development

 

Phyllis Macfarlane 100 10
Joe Staton Global Consumer Trends Director
Joseph Staton

 

 

    

  • The underlying trends that influence consumers worldwide
  • Comparison of consumer behaviour, beliefs and lifestyles between countries
  • Analysing and applying consumer trends
  • The role of word of mouth marketing, influential consumers
  • New Product Development strategies

   

Joe Staton
Johnbanerj100by100 Customer Management Director
John Banerji

 

 

 

  • Understanding what is important to customers at all points in the customer journey
  • The key dimensions of customer satisfaction, loyalty and advocacy
  • Going beyond traditional ‘key drivers’ analysis
  • Translating research into change

  

Johnbanerj100by100
Nickwatkins100by100 Financial trends & behaviour
Nick Watkins, MD GfK Financial

 

 

  

  • Expert in retail banking and insurance including:
  • Broad consumer trends
  • Market segmentation
  • Channel usage and preference
  • New product and service development

  • Customer acquisition and retention

 

Nickwatkins100by100
Simonpulman-jones100x100 Innovation & Opportunity, and Observation & Ethnographic Research Director 
Simon Pulman-Jones
 

 

 

  • Key trends and best practices in innovation and new product development
  • Identify, assess and maximise market potential
  • Uncover new target segments and "white space" opportunities
  • Customer-experience mapping to drive new product and service innovation
  • In-context, experiential research with an emphasis on culture 

  

Simonpulman-jones100x100
Richard Matthews100 Insight Director
Richard Matthews
 

 

  

 

  • Methods of generating insight
  • Translating insight into actionable recommendations and business direction
  • New product development and innovation
  • Change management and consultancy tools

 

Richard Matthews100
Corrine Moy100 Global Director Marketing Sciences
Corrine Moy
 

 

  

 

  • Segmentation - strategic and tactical
  • Modelling customer loyalty, drivers of market behaviours
  • Product and service optimisation
  • NPD volume forecasting
  • Adding value through advanced analytics
  • Research methodology

 

Corrine Moy100
Helen Roberts100 Retail & Shopper Insight Director
Helen Roberts

 

   

 

  • Shopper insight
  • How consumers make choices about which products and brands to buy
  • How shopper behaviour is changing in response to economic changes
  • Customer Satisfaction and loyalty
  • Retail trends

 

Helen Roberts100
2nick Moon 100x100 Social research and public sector
Nick Moon, MD, Social Research
 

 

  

 

  • Political opinion polls
  • Social Research
  • Local government research
  • Research methodology

 

2nick Moon 100x100
Nick Buckley100 Web 2.0 & Online Communities
Nick Buckley, Director, New Social Media
 

 

  

 

  • Social networking, Blogs, online communities
  • Web2.0 - the power shift from the Brand to the Consumer
  • Web2.0 and the future of MR
  • Using web2.0 to access new groups
  • Web2.0 for internal collaboration
Nick Buckley100
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Contact Us

Ludgate 50x50  

Marketing and Comms 
GfK NOP
Ludgate House
245 Blackfriars Road
London
SE1 9UL
T +44 (0) 20 7890 9000
F +44 (0) 20 7890 9001
ukinfo@gfk.com