Speaking Out
GfK NOP's specialists speak at a number of conferences both at home and abroad.
June
ARF - Audience Measurement 6.0, New York
Measuring ROI, Maximizing Advertising - Impact on CPG Sale
Nick North – CMO, GfK Media and Stephan Knaeble – Division Manager, Advanced Business Solutions, GfK Panel Services
May
BIG Conference 2011, The Midlands
The Heaven and Hell of Market Research
Phyllis Macfarlane, Chair GfK NOP
April
Building Brands Online (IAB), London
Sim Dehra, Research Consultant, GfK NOP
March
Online Research: Now and Next 2011, London
Conference chairman:
Mike Cooke, Global Director: Online Development, GfK NOP
MRS Conference - Research 2011, London
Brand Research - Love and desire in a digital world
Nick North, Chief Marketing Officer, GfK Media
Ethics - Researching children: Are we getting it right?
Chaired by Corrine Moy, Global Director of Marketing Sciences, GfK NOP
The Client/Agency Summit - Leading players gather to debate the future of market research
Panellist - Phyllis Macfarlane, Chairman, GfK NOP
2010
December
SRA Annual Conference, London
‘Making a Difference: Social Research in an era of austerity’
Natalie Taylor, Qualitative Research Manager, GfK NOP Social Research
October
Sawtooth Annual Conference, LA
Menu-based Pricing
Corrine Moy, Director, GfK NOP Marketing Sciences
Chris Moore, Statistical Consultant, GfK NOP Marketing Sciences
ESOMAR Online Research 2010: E-Universe: The power of listening, Berlin
Day 2: Online action research: How interventions can be understood through participant storytelling
Josephine Hansom, Research Manager, GfK NOP Social Research
Harriet Festing, Department of Energy and Climate Change
September
ESOMAR Congress Odyssey 2010: The changing face of market research, Athens
Day 1: Current and Emerging Trends in Qualitative Research
Sharon Dimoldenberg, Director, GfK NOP Business and Technology
Judy Langer, President, Langer Qualitative USA
Day 4: Semiotics of behaviour change: Decoding the community narrative
Amrita Sood, Research Director, GfK NOP Social Research
Simon Pulman Jones, Director, GfK NOP Innovation
Entertainment Retailiers' Association AGM, London
A Changing World
Chris Hope, Account Manager, GfK NOP Research Panels
August
EPIC 2010, Tokyo
The Ethnographic Praxis in Industry Conference
Co Chair Simon Pulman Jones, Director, GfK NOP Innovation
May
MRS Social Research Conference: Innovative approaches to charting social change, engaging respondents and creating effective communications, London
Rules of engagement in social research: Creating a space for youth involvement
Polly Hollings, Associate Director, GfK NOP Social Research
Jodie Smith, Senior Research Officer, Department for Children
Schools and Families
BIG Conference: Back to Black? Prospects for B2B Research, Chepstow, UK
The BIG Time Machine: From Speech Bubbles to Segmentation Films
Glenn Ward, Digital Development Manager, GfK NOP
SKIM 2010: The Annual Event - Cologne
Menu-Based Choice Experiments: Theory and Case Study
Chris Moore, GfK NOP Marketing Sciences
Bryan Orme, Sawtooth Software
April
ESOMAR: The Great Debate: Traditional vs Modern Methodologies, London
Traditional Team
Phyllis Macfarlane, Chairman, GfK NOP and Bill Blyth, Director of Research, TNS Europe
Innovation Team
John Kearon, Brain Juicer and Ray Poynter, The Future Place
March
MRS Conference - Research 2010: The Annual Conference,
London
Day 2: Semiotics, Language and Culture
Amrita Sood, Research Director, GfK NOP Social Research
Josephine Hansom, Research Manager, GfK NOP Social Research
Simon Pulman Jones, Director, GfK NOP Innovation
February
Insight or Illusion? London
Keynote speaker: Phyllis Macfarlane, Chairman, GfK NOP
