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Latest News:
Switchers: Going round in circles? (November 2006)
The proportion of the insurance markets accounted for by switchers has risen over the last few years, possibly due to the desire to save money or learned behaviour of other markets. More>>
Satisfaction, loyalty and advocacy (October 2006)
John Banerji discusses how customer satisfaction alone is no longer enough. More>>
Time to make more of what we know: online financial services (20 September 2006)
Howard Barber discusses the lessons to be learnt from 10 years of online financial services, challenging some industry assumptions along the way. More>>
Credit Cards: how do you attract the right balance transfer customers? (10 September 2006)
Monique Hellel explains how GfK Financial used its Financial Research Survey to capture the ideal type of credit card customer, while simultaneously repelling the ”rate tarts”. More>>
Mortgages: how can you access the pre-decision purchase space? (20 July 2006)
Financial research specialist, Victoria Thrift explains how online bloggers can be used to understand mortgage purchase decisions. More>>
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