Releases and Papers

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Date

GfK Custom Research appoints Norbert Wirth as Global Innovation Manager

London, 9 March 2010 – GfK, a leading provider of global market information and insight, today announced the appointment of Norbert Wirth as Global Innovation Manager for its Custom Research business. more >>

GfK NOP Consumer Confidence - February 2010

London 26 February 2010 - The GfK NOP Consumer Confidence Index rose by three points this month to -14. Confidence in "general economy” over the last 12 months has risen by seven points to -50. Confidence in general and confidence in their own personal situation in the next 12 months have both increased. The ‘major purchase Index’, has stayed the same at -16. more >>

Proposed minimum pricing would have no effect on alcohol consumption of two thirds of the UK public

London 17 February 2010. Almost two thirds (63%) of UK consumers say that the proposed minimum pricing of 50p per unit would have no effect on the amount of alcohol they buy, according to new research from leading research agency GfK NOP. more >>

Apple App Store leads for mobile but market still open

London 16 February. We often seem to think that the Apple App Store has a dominant market position for mobile devices, helped in no small part by the extensive press coverage it seems to attract. Recent research by GfK Technology (1,000 online interviews conducted in January 2010) suggests, however, that the app store market is in reality more varied, with a wide range of stores competing for business. more >>