Releases and Papers

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Can Britons fix it? Yes we can

London, 3 September 2010 - Britain is experiencing a ‘Do It Yourself’ (DIY) revival with householders intending to spend £11.6 billion on home improvements between now and December according to new research out today. more >>

The Journey from Access Panels to Communities

The past decade has been marked by two revolutions in market research and both are associated with the internet. The first is the move to online research, especially to access panels. Access panels are collections of people who have volunteered to take our surveys. Access panels have allowed us to provide speedy, cost effective research, using the compelling, visual medium of the internet. more >>

Consumer Confidence Barometer - August 2010

London, 31 August 2010 - The GfK NOP Consumer Confidence Index increased by four points this month to -18. This is the first time since February that we have seen the overall confidence level increase. August saw increases for confidence in their personal financial situation over the last 12 months, confidence in their personal financial situation over the next 12 months, confidence in the “general economy” over the last 12 months and confidence in the “general economy” in the next 12 months. The ‘major purchase Index’ was the only measure to decrease this month by four points, and is now -20. more >>

GfK NOP names new Director of Consumer Products & Retail

London, 6 August 2010 – GfK, a leading provider of global market information and insight, today announced the appointment of Caroline Osborne as Director of GfK NOP Consumer Products & Retail. more >>