GfK win 2011 MRS Advertising & Media Award

MRS Advertising and Media Award Babita Earle, Karsten Shaw and Corrine Moy, have picked up the 2011 MRS Advertising & Media Award for its work on cross media effectiveness.

GfK’s analytics allows advertisers to successfully measure cross media campaigns, giving them deeper insights into the effectiveness of online marketing.

Babita Earle, who heads up the GfK Digital Marketing Intelligence Team, commented "We are delighted with this award. The project really pushed the boundaries of advertising research and signifies GfK’s commitment to developing its expertise in cross media evaluation”.

MRS Advertising and Media Award
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Babita Earle Babita Earle
Digital Strategy Director, GfK Digital Marketing Intelligence Team
+44 0 20 7890 9467
babita.earle@gfk.com