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GfK NOP appoints Richard Lawrance as Director Consumer Healthcare

GfK NOP, a leading provider of global market information and insight, today announced the appointment of Richard Lawrance as Director Consumer Healthcare in its Consumer Products & Retail division.

In his role, Lawrance is responsible for developing new business initiatives with UK based Consumer Healthcare companies.  This will provide an increased focus in the UK to the wide range of knowledge that GfK is bringing to Consumer Health clients across both Europe and the US. Lawrance has over 16 years of experience in research based consultancy in Consumer Healthcare and FMCG, most recently with IMS Health and Symphony IRI.

Commenting on the appointment, Pam Armstrong said, "We are delighted to welcome Richard to GfK to lead our Consumer Healthcare business.  The importance of this sector continues to grow and more and more clients are seeking to understand the synergies between the CPG environment and Consumer Healthcare.  By bringing together Richard’s Consumer Healthcare expertise and GfK’s track record in delivering consumer insight we will be offering clients a truly joined up approach to understanding all aspects of consumer behaviour and attitudes in this market.”

Lawrance added "I am excited to be joining GfK to build the Consumer Healthcare business. I am impressed by the depth and breadth of expertise that GfK offers in both FMCG and healthcare and the "can do” attitude of the company. I am very much looking forward to bringing this expertise to clients in the Consumer Healthcare market as I am confident we have all the tools and insight to add valuable knowledge throughout the spectrum of marketing activity especially in driving innovation, understanding consumers’ use of online health information and maximising the role of the pharmacist”.