• Automotive
  • Clinics
  • Motorbus
  • International
  • Custom Research
  • Case Studies
  • What our clients say
  • What our staff say
  • Join the Team
  • Meet the Directors
  • Who to contact
• Business
• Consumer Services
• Consumer Products & Retail
• Financial
• Healthcare
• Media
• Social Research
• Technology

Case Story: Early Buyers Research

Client Issue

Immediately following the launch of their new vehicle, our client wished to establish whether the launch was reaching their target market and to examine aspects of the purchase experience.        

GfK Automotive Solution

We used a quantitative methodology to collect the vital statistics about who was buying and then a follow-up qualitative methodology to explore in greater depth the reasons and true motivations for the purchase. The programme of research enabled us to make recommendations with respect to the level of knowledge of the new product within dealerships and how training of sales staff might be improved.