Case Story: Motor Show Research
Client Issue
Our client wanted to measure the effectiveness of their Motor Show stand. They needed to know whether the stand positively reinforces their brand metrics, and how future stand designs would further improve brand health.
GfK Automotive Solution:
We used a quantitative methodology to measure the impact of the stand on key brand performance indicators. We explored the strengths and weaknesses of the stand and the relationship these had with the brand performance. Finally by equating the actual cost of various constituent parts of the stand against their appeal and effectiveness, we were able to demonstrate which aspects of the stand contributed most cost-effectively to brand objectives. Our recommendations shaped future stands. The client used to the findings to evolve the design of the stand and realise greater success at future shows.
More information
Francisco Lopez Ramirez
Managing Director
+44 (0) 20 7890 9300
Francisco.LopezRamirez@gfk.com