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Case Story: New Sales

Client Issue

Our client had launched a new model in the previous year but sales were disappointing. The client wanted to understand the reason for the poor sales and what they could do to improve them.

GfK Automotive Solution

We carried out research with a number of different groups of people to gain an ‘all-round’ perspective. This involved both qualitative depth interviews and online quantitative interviews to understand perceptions of the client brand, the new car and its predecessor and reasons for consideration or non-consideration. The research findings were fed into the marketing and communications strategy and allowed the client to refine the marketing offer.