Custom Research

We love a challenge….

Our Automotive Custom Research practice provides answers to the increasingly complex challenges our partners have to deal with in their respective markets.  We deliver actionable insights that significantly transform our clients’ business performance, through a better understanding of their current and potential customers and markets. 

We have a skilled team with a mix of client and agency experience which they bring to the table when designing a bespoke programme for your individual needs.  Our unique position as a specialist UK automotive unit with the backing of a global group means that we understand your market and have the ability to make things happen quickly and effectively – wherever in the UK or the world you need us to be

Below are some of the questions that our expert team can help you answer:

• What are the likely volumes of my new product and how should it be positioned in terms of price to maximise volumes?
• How do I structure my portfolio of products across / within different regions and how do I define target customers for the each vehicle?
• Are consumers current transport needs being met? If not what can I do to better serve those needs and gain a competitive march on the competition?
• I have a niche vehicle – how do I feed customer input into the development process without it costing a fortune?
• What is the early feedback on my latest launch?
• How green are consumers really feeling and how does this impact their purchase decisions?
• What are the key drivers of brand knowledge and purchase intention?
• How do I measure the impact of local marketing activities among key target customer groups?

For more information about some of our recent challenges and how we helped our clients, please click here (add link to case studies)

If you have a challenge for us then we would love to exchange ideas with you.  Please contact: Chris Buck