GfK NOP Consumer Products and Retail

Innovation & OpportunityInnovation & Opportunity

Brand StrategyBrand
Strategy

Marketing EffectivenessMarketing Effectiveness

Customer ManagementCustomer Management

Consumer TrendsConsumer Trends

Food, Diet & WellbeingFood, Diet & Wellbeing

GlobalGlobal

OnlineOnline

FMCGFMCG

DurablesDurables

RetailRetail

Qualitative & EthnographyQualitative & Ethnography

Shopper Insights

Understanding how shoppers behave in-store and why understanding what shoppers do (as opposed to what they say they do), and why they do it, has never been more important.  more >>

Retail Insight: The cost of choice

Margins and profits in the retail sector are under increasing pressure, driven almost entirely by the increases in consumer choice.  more >>

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Christmas shoppers leaving it late and spending less

‘Cat & Mouse’ conundrum for retailers as crucial shopping weekend approaches.

London, 10 November 2009 - One in three Britons are leaving their Christmas shopping much later than they intended, and planning to spend less this festive season than in 2008, according to the latest wave of GfK NOP’s annual Christmas Spending survey. more >>