GfK NOP Consumer Products and Retail

Innovation & Opportunity Innovation & Opportunity

Brand Strategy Brand
Strategy

Marketing Effectiveness Marketing Effectiveness

Customer Management Customer Management

Consumer Trends Consumer Trends

Food, Diet & Wellbeing Food, Diet & Wellbeing

Global Global

Online Online

FMCG FMCG

Durables Durables

Retail Retail

Qualitative & Ethnography Qualitative & Ethnography

Shopper Insights

Understanding how shoppers behave in-store and why understanding what shoppers do (as opposed to what they say they do), and why they do it, has never been more important.  more >>

Retail Insight: The cost of choice

Margins and profits in the retail sector are under increasing pressure, driven almost entirely by the increases in consumer choice.  more >>

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