Shopper Insights

Savvy Shopper Christmas 2011 -
High Street loses out as shoppers move online

More consumers say that they will be cutting back on their Christmas spending in light of the current economic situation compared to last year, according to the GfK Consumer Products and Retail’s Savvy Shopper study. Over a third of consumers (36 per cent) claim they will be cutting back – ten per cent more compared to last year.

For the full press release on GfK Consumer Products and Retail’s Savvy Shopper study please click here.

About Shopper Insights

Understanding how shoppers behave in-store and why it has never been more important. As categories have grown and evolved, shoppers are exposed to a plethora of in-store stimuli and brand choices. Understanding consumer trends and how shoppers react in this environment is critical.

We’ve been researching shoppers and consumer shopping trends for the past 15 years, digging deep into their behaviours and motivations. Key issues we’ve helped clients with include:

Category management – range and merchandising planning
Defining the category from a consumer perspective
Establishing ‘category captaincy’ with the trade
Segmented categories (and sub-categories) on needs & occasions
Demonstrating the impact of out of stocks
Identifying which promotional mechanics work best
Established the purchasing decision hierarchy and how & where best to influence it
How to improve the fixture