Energy and Resource Management

GfK NOP Consumer Services offers a full range of research services to energy companies, utilities and resource management organisations such as WRAP and Waste in Wales. Our work often goes beyond the norm. In addition to more straightforward market measurement, segmentation and pricing surveys, examples of some of our recent work include:

• Twice designing and administering customer panels
• New product development
• Several complex trade-off and conjoint exercises to assist with product optimisation
• Strategy reviews

We offer experienced research consultants who provide essential interpretative support enabling you to respond proactively to customer needs, to share best practices and to address individual and collective concerns at the operational level.

Whether exploring satisfaction, loyalty and advocacy, monitoring brand image, brand communication or service delivery, GfK NOP Consumer Services utilises the full range of qualitative and quantitative methodologies to provide a unique and valuable service to customer-oriented organisations. Through a research service built on:

• Quality of research design
• Consistency of delivery
• Speed of response
• Reach of the target audience
• Coverage of the issues
• Depth of understanding

GfK NOP Consumer Services offers clients the opportunity to re-engineer customer thinking and so build customer delight.