Retail and Leisure

GfK NOP Consumer Services works across a range of Retail and Leisure service industries to understand customer perceptions, providing detailed insight to the customer-employee relationship, guiding critical decisions for service development and delivery:

• Eating and drinking
• Shopping, including home shopping
• Payment card services
• Cinema
• Sports, hobbies, pastimes
• DIY
• Gaming and betting

Experienced research consultants provide essential interpretative support enabling you to respond proactively to customer needs, to share best practices and to address individual and collective concerns at the operational level.

Whether exploring satisfaction, loyalty and advocacy, monitoring brand image, brand communication or service delivery, GfK NOP Consumer Services utilises the full range of qualitative and quantitative methodologies to provide a unique and valuable service to customer-oriented organisations. Through a research service built on:

• Quality of research design
• Consistency of delivery
• Speed of response
• Understanding of the target audience
• Coverage of the issues
• Depth of understanding

GfK NOP Consumer Services offers clients the opportunity to re-engineer customer thinking and so build customer delight.