Travel, Transport & Tourism

GfK NOP is a leading name in the provision of research to the travel, transport and tourism industries. We have long-standing relationships with many major clients in this sector, including private and public sector organisations. Our experience spans the whole range of travel, transport and tourism industries, including:

• Airlines
• Ferry/cross-channel operators
• Train Operating Companies
• Bus companies
• Government Departments
• Hotels
• Local Authorities
• Tourist Boards
• Tour Operators
• Transport Regulators
• Universities/academic institutions

Experienced research consultants provide essential interpretative support enabling you to understand and proactively respond to customer needs.

Whether exploring satisfaction, loyalty and advocacy, monitoring brand image, brand communication or service delivery, GfK NOP utilise the full range of qualitative and quantitative methodologies to provide a unique and valuable service to customer-oriented organisations. Through a research service built on:

• Understanding of your market
• Critical thinking about your business issues
• Commitment to technical excellence and quality of
  research design
• Consistency of delivery
• Speed of response
• Depth of analysis and interpretation