Respondent Blogging Case Study

Our first experience of using blogging was for a research exercise on the mortgage market.

A sample of First Time Buyers and Movers was recruited at different stages of the purchase process. There were three elements to the approach:

Stage 1: Month 1

Initial Visit

• introduction to them, their life, their property
• building rapport explaining research process
• registering them with blog site + explaining functionality

Stage 2: Month 2/3

Blogging

• weekly mass email to remind, prompt and maintain engagement
• researchers watching their bloggers, asking specific questions

Stage 3: Month 3

Final Visit

• videoed interview to review their 'journey'
• personalised discussion guide based on their blog
• timelines to map decision-making

Using this approach we were able to track people through the decision-making journey. By examining all those journeys we were able to identify and map out patterns of behaviour. Click on the pictures at the side for more details.