Western Europe
Germany – FMP (Financial Market Panel)
- Panel of 20,000 households with 45,400 individuals representing 34.4 million German households
- Quarterly self-completion questionnaire
- Covers product holding, new business and purchase intentions plus comprehensive household demographics including internet access – across banks, building societies and insurance companies
Italy – Multifinanziaria
- Annual survey, conducted twice pa – since 1987
- Sample of 4,500 households representative of Italian families with a head-of household aged between 18 and 74 – representing approximately 18.8 million families (out of a total 21.8 million)
- Interviewing via CAPI in May/June and Nov/Dec
- Additional information collected on the other household adult members since 2004
- Covers profiling and attitudinal questions, product holding, financial behaviour, brand performance, information sources and media consumption
