Although face-to-face sales channels have always played an important role in this market, falling mortgage arrangements are now reducing the number of sales consultations? This has contributed to a small but growing market for life policies arranged online, with 22% of potential life insurance buyers stating a preference for online arrangement. FRS, September 2008.
Ben Steer
Tel: +44 (0) 20 890 9399
Email: ukinfo@gfk.com