Savings & Investments
Did you know?
The dramatic drops in the UK Base Rate that began in the autumn of 2008 affected the previously generous rates that had been on offer to savers. Yet the response has been a dramatic rise in the number of people taking out new savings products. Predominantly led by switching, it grew 24% between June 2008 and June 2009 to 5.8m people. FRS, June 2009
What we have done
We developed a segmentation to identify patterns of savings among different groups. The findings informed the development of appropriate products. More>>
More Information
Nick Watkins
Tel: +44 (0) 207 890 9190
Email: ukinfo@gfk.com
