The Impact of Credit Card Annual Fees

This study explores how providers will fill the ‘black hole’ in P&L accounts left by the OFT ruling on charges.   It includes an overview of the market context and an evaluation of how previous changes in the market have affected consumer behaviour.  

The report also presents the findings of a quantitative survey amongst key Credit Card groups and provides an insight into the likely impact of Annual Fees and other initiatives on consumer behaviour and the bottom line.


For more information, please contact

Sally Carter

+44 (0) 20 7890 9452

ukinfo@gfk.com
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