Understanding Change: The Potential Impact of an OFT Ruling for Current Account Providers
This report includes the following:
- Sizing and profiling the opportunity / threat that the switching market may present
- Understanding how ‘sticky’ the current account base is - who the vulnerable customers are, why, and what can be done to retain them (if desired)
- Evaluating the likely response of the existing current account base to potential product changes
- Identifying potential pricing solutions that would help retain the most valuable customers (from a current account and broader retail bank perspective)
For more information, please contact
Nick Watkins
+44 (0) 20 7890 9190
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