Innovative Techniques
Sometimes asking people questions is not enough. GfK Financial has pioneered new techniques in getting closer to financial consumers.
Ethnographic depth interviewing
We have devised time and budget-efficient ethnographic approaches to reveal in-depth consumer behaviour and attitudes.
Concept clinics
Our approach allows clients to move quickly from an early concept idea into a strong proposition. We conduct a series of consumer groups, each followed by a client ‘jamming’ session. By using client and researcher knowledge, concepts and wording can be amended throughout the sessions and refined into a final proposition.
Consumer online reporting
We have pioneered the use of respondent blogging as an evidence-based method to gain better insight into consumer lifestyle and decision-making. Our research into extended decision-making on mortgage selection allowed us to identify a new model of decision-making quite different from that seen in other sectors.
Conjoint analysis
We have used conjoint analysis to understand new approaches to pricing. More>>
Using Conjoint Analysis to understand new approaches to pricing More on Conjoint Analysis>>