Qualitative
When you need to know "Why?”
When you need to understand financial consumers – how they behave, what they think and why they buy – the GfK Financial Qual team can bring their specialist knowledge to bear. With over two decade’s worth of experience we can understand your marketplace better, develop appropriate project designs and add value to interpretation.
Part of an integrated solution
We benefit from the wealth of market information and data that is available within GfK Financial. This means that we can back up hypotheses, design realistic samples and put findings into context.
Innovative approaches that get better insight
We bring established and new approaches together to reveal the reality of consumers’ lives and decision making. Skilled in running groups and depths, we are a leading team in applying ethnographic approaches to financial research – including consumer blogging of their financial life and interests.
