Quantitative
Specialist Expertise
GfK Financial’s ad hoc quantitative team comprises experienced product and sector research specialists.
Fully Supported
There is an emphasis on ensuring that all the latest research tools are available for the benefit of our clients.
A specialist Marketing Science team provides hard core statistical support which enables us to make use of the full range of statistical techniques including segmentation, simulation and forecasting models, and drivers analysis.
We have access to a portfolio of proven techniques for NPD, brand development and brand and ad tracking.
The FRS provides us with a context and resource – whether placing concept test results in context or allowing us to find profiled respondents.
Results focused
Our focus is not on data but on providing new insights - whether these be business, strategic or simply more creative and "left-field".
