Quantitative
GfK HealthCare is renowned for its strength in quantitative research and ability to access and research a wide cross-section of respondent types, both in the UK and internationally.
We were one of the first agencies to develop online research for healthcare professional and patient audiences and we continue to be at the forefront of web-based research design and data collection.
For both traditional and new generation modes of data collection, and supported by GfK NOP in-house statisticians and marketing sciences consultants, we continue to offer and develop advanced design and analytics in quantitative research.
GfK HealthCare adapts the most suitable data collection methodologies to the project requirement, including face-to-face, telephone, postal and online. We also offer a range of strategic tools to enable our clients to get the most out of their quantitative research:
- Brand ID - a unique and validated GfK approach for understanding and measuring pharmaceutical brand equity
- A full suite of Conjoint methodologies - including the GfK-developed HILCA for healthcare markets
- Segmentor - GfK’s approach to physician and patient segmentation
- IVR - interactive voice response technology for automated telephone interviewing
- DFU plus - a quant-qual detail follow-up approach
